The problem is that there no hustlers in Bay Area/Nor Cali. The culture's home is New York, and more along East Coast (Miami).
A lot of my friends (in Brooklyn, NY) are hustlers.
Nor Cali and New York basically two opposing cultures.
Hipsters will never be hustlers.
Make no mistake, hustlers may not know how to setup an EC2 instance but they know how to make bank.
(I'm using my definition of hustler, which is someone along the lines of "Naughty" per pg's essays, especially someone who operates in "grey" areas (not illegal).)