There is work to be done everywhere!
- Keeping the lights on
- Deprecating old and broken systems, finishing migrations
- Tweaking the product. Small optimizations can create massive windfalls at scale.
- Maintaining and updating business logic. Imagine the complexity of laws in all 50 states and abroad.
- Improving product performance so customers don't get a bad impression.
- Improving support flow so fewer supporters can get more done.
- Exporting data, doing ETLs, etc. for analysts.
- Doing greenfield development of new products and features to further growth and deepen the moat so that competitors don't encroach.
Most businesses wouldn't pay for engineers if they didn't think they needed them.