For real. Many of the anti-Google comments here are injecting their own fantasies for what this lawsuit could be about, celebrating it as some kind of victory towards user privacy - which, to be fair, is a discussion that needs to be had - but this lawsuit isn't that.

This lawsuit is literally "I think incognito mode should specifically stop Google Analytics, a website feature, from tracking me" even though the first thing you see when you open an incognito window is that "this doesn't stop websites from tracking you."

What do they want Google to do, lean in further towards monopolistic abuse and give Chrome Incognito special treatment when its users are on a site using Google Analytics?

What is with this consistent gas lighting? These articles mention Chrome Incognito, and the laser focus gas lighting is consistently that "of course you can be tracked in Chrome Incognito, why are these people SO STUPID?"

This has nothing to do with the fact that you can theoretically track users in Incognito mode. You could be using Firefox Privacy mode, and the problem would be exactly the same. It's that Google's services are tracking users who are clearly indicating they don't want to be tracked. If Google built their whole company around relying on bad faith encounters with their customers, and it's going to be painful for them to unwind, then boo-fucking-hoo. Do dumb shit, get dumb rewards.