GitHub's time as the "cool" option has ended. It has matured and moved beyond the early adopter community, and presence on it is no longer a social signal of any significant relevance.

I use GitHub to get work done, either on my projects or on others. I do not expect GitHub to innately provide me a degree of fun. That's the job of the projects, not of GitHub itself.

Zoom exited the early adopter phase this past pandemic. It promptly was given significant attention, reasons were found to declare it "uncool", and Jitsi was elevated as the next "cool" replacement.

This article confirms that GitHub is now exiting the early adopter phase. Significant attention is being paid to it, reasons are being found to declare it "uncool" — but, no replacement has yet been elevated as the next "cool" replacement for it.

What will GitHub's replacement "cool" service be?