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Uhm. So what is the difference here? The ability to easily share with pre-configured lists of people? The rest of what's outlined on a linked page does not strike me as something that wasn't successfully done before.

Genuine question. Consider it a lead for how to change the landing page for more clarity discussion.

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Thanks for your comment - much appreciated.

We're optimizing the landing page as we go along. The difference is the ease-of-use, and the ability for non-technical folks to pick it up really quickly and get started with sharing files with the people they care about in a few minutes. Not sure if you noticed, but the current landing page is not designed with hackers in mind (we understand we're posting on HN, but technical folks are not our primary audience).

From what I can tell after signing up, it seems like it lets you essentially seed ("share" in non-hacker speak) your photos to a selected group of peers ("family/friends"). Pretty cool idea if those peers also become seeds, a la BitTorrent...

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