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Agreed. It shows that you can achieve SEO goals whilst providing informative and valuable content. I hope that as google cracks down on 'poor quality content' sites, content rich, but SEO-aware, articles like this will be rewarded.

Scribd is ruthlessly efficient with their SEO even though they don't create linkbait content.

Sribd are ruthless, but their SEO is not human oriented. Good (as in both ethically good and efficient) SEO should be good for both humans and robots.

That is the kind of stuff Wufoo has done here and the kind of stuff patio11 has been doing for years.

Minus points for using /html5 as the url instead of /html5-forms.