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>maybe I'm missing something here

https://en.wikipedia.org/wiki/Boycott#Notable_boycotts

You're right that boycotts without leverage experience little success, but wrong if you think they are never successful.

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They only work if there is a power differential in-line with a block of consumers. I don't see ZFS developers as being a large enough block to affect anything, so their suggestion largely seems to be saying, "just do nothing instead."

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