Why (in relation to this)? Curious, because I just bought some.
Perhaps because the suit is a signal that Apple fears competition from Amazon?
The short version is that Amazon's brand is beginning to catch up to its infrastructure.
do you not fear P/E contraction?
AMZN's P/E of 65 is historically massive, especially when others like Apple are at 19. You flip 65 upside down to get .0154, or 1.54% if you want to compare it to a bond. Steep price to pay, market must expect them to quadruple or so profit in the near future.