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Yeah I agree (at least on the ads piece, not sure about the rest of your comment) - I think the ads are an unnecessary dilution of their brand.

They can help developers with ad discovery in a bunch of different and better ways that are less hostile for devs and users.

*app discovery

Thank you for the funny typo "ad discovery"

"We curate the finest ads for your consumer experience.."

Ah yes - my bad, too late to edit :)

Ad discovery is more Facebook and Google’s business.