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Comment by intopieces | Hacker News Reader

Apple should wind down their ads system (iAd) entirely. Advertisements are antithetical to what Apple stands for - privacy, premium experience, doing the right thing for users. They should lower their cut to 10% (not to 20, as the article states) and start offering curated experience bundles like they do with AppleTV.

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Yeah I agree (at least on the ads piece, not sure about the rest of your comment) - I think the ads are an unnecessary dilution of their brand.

They can help developers with ad discovery in a bunch of different and better ways that are less hostile for devs and users.

*app discovery

Thank you for the funny typo "ad discovery"

"We curate the finest ads for your consumer experience.."

Ah yes - my bad, too late to edit :)

Ad discovery is more Facebook and Google’s business.

iAd was shut down years ago. Tracking ads might not align with some of the values Apple espouses but it seems a bit of a stretch to say a company famous for its ads (and often lowbrow-dismissed as 'just marketing' entirely) and advertising are 'antithetical'.

I'd say ads inside apps is antithetical to Apple's brand. Does anyone like those?

Inside apps? That's not up to them.

The app store is an app.

iAd is dead. These are search ads.

Lowering their cut is antithetical Apple. Apple should remain at 20% and perhaps go as high as google adsense. You agree it is a premium experience that comes at a cost.

Premium experience comes at a cost because it is expensive to produce. You need good materials, you need to hire the best people, you need to take your time, etc. And you need to be free from cheap "feature factory" thinking.

The above has nothing to do with Apple's cut on other people's work. That is just exploitation and is unrelated to increasing the quality of the experience for users. On the contrary, it makes life harder for developers wanting to bet on quality and instead encourages shovleware and deception. And this is exactly the outcome one sees.

The app store experience is what is antithetical to Apple. There is nothing premium about it.

The entire dev process with Apple is hardly ethical. No flexibility with payment options, the constant review and redevelop process even on apps that have already established a strong history. And the upfront and continuing costs... You'd have to buy every available iPhone version on market, a Mac, the programming license, the app store license, and hope Apple doesn't just rip off your idea for a future iOS feature then kick your app out of the store entirely. I may be off on some of this, but any of it is too much.

Apple exists to make money, first and foremost. Don't forget that.

Not like this they don’t. Traditionally they hit you pocket upfront then left you alone. Maybe it’s a minority that still want this, I definitely do.

The level of control they maintain over the devices after you have paid means I don't feel I am left alone. I feel I only have the rights of renter not an owner.

They do eventually use this power to force you to buy a new house. They use it to mark perfectly capable devices as obsolete e.g. why is a MPB i7/retina/ssd with discrete graphics now being marked as obsolete? Why is an iPad4 not allowed ad blocking with no chance to install an alternative open OS?

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