I do not think awareness is the problem. It is part of culture, upbringing etc. which makes it very deeply routed in people. Even if they understand on a intuitive or intellectual level that it is probably bad (see farmers who work with animals and often have deep connections with animals, or my example with the antique slavery, in which I'm pretty sure 98%+ of the people back then would have seen that "they" are somewhat human and beating and enslaving them is not really right (they even had "some" laws protecting them a tiny bit so they clearly "saw" the problem))) people still do things which they in principle find bad.

Changing our approach to animals will need a lot of time. And pressure will only generate backlash. If not in the west, then have a look at China.

At least that is how I see it at the moment.

I know too many people who fight against climate change, for the green new deal, etc that will happily order the cheese burger at the bar after their meeting. It's weird that people aren't actively participating in the change they are asking society to make. A green future doesn't include easily accessible meat.