Both, but largely through marketing. It's hard to address concerns in the product if the mechanism to collect the data in question doesn't exist.

Our goal is to even the playing field when it comes to accessing spatial data and I feel that's adequately reflected in the core feature of our mapping software; whether you're a forensic analyst at Interpol or the neighbor kid looking up BMX trails, you'll always be looking at the most up-to-date map data. Paid customers receive features of course, but what appears on the map is the same regardless of whether or not you're paying.