> Add to that that most people are unable to consume even 10 Mbps on average and bandwidth costs become less and less of an issue. An average subscriber will use 2-4 Mbps of bandwidth during primetime, and primetime is all you care about as an ISP

4k Netflix is around 15 Mbps alone, even 1080p is >5 Mbps.

And with games being now > 100 GB downloads these days, I would expect that to contribute meaningfully too to the bandwidth usage even if average person probably doesn't quite download new games daily.