> Clever ideas to attract other locals to the Municipal Broadband service?
If that's the aim, imho it's really difficult. Assuming your neighbourhood isn't made up 99% nerds&geeks, I'd assume most private users are pretty happy if they can watch movies in 4k, download their games on Steam and/or update their gaming console "fast enough". Downloading 50GB already takes only ~30m on my 400MBit/s, and wouldn't feel much different to 1Gb/s. Latency for gaming/video conferencing also isn't an issue these days. Maybe for big families or shared housing (student dorm) this would make sense.
If you wanted to sell me, you'd get me with (1.) reliable and (2.) affordable. Maybe a no-BS pricing scheme instead of "25 US$/month the 24 months and after that 70US$/month" (which virtually every ISP in Germany does, which means I need to waste my time with stupid ISP hopping every other year if I don't want to feel like being ripped off). I just know that - for my usage - there is no practical difference between 1Gb/s and 10Gb/s. At least none that's worth paying more. Sorry, not that useful, but maybe some valuable feedback? :)
On the business end, this is much more interesting. No need to worry about hitting bandwidth limits when video conferencing with customers is pretty nice (we sometimes have that issue and work around it with multiple connections). Also a perk: Faster access to cloud-stored data, or the ability to put data on-premise and still allowing sufficiently fast external access. Of course it must be reliable. But then, your day job is networking, I think you know that kind of business better than I do :)
//edit:
Ooooh, post a "Ask HN" and bask in the envy of the internet people =) /s No, seriously, I think promoting offerings like this is a good thing to do, and asking for advice on HN is a good idea. I'd love to see (or maybe even run) a local, no-BS ISP in our municipality.