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Impossible Burger is not aimed at vegans. It is aimed at carnivores. It's not particularly "organic" or healthy. It just tastes like a Burger King Whopper. It's selling fine, and it has to be very profitable, given the ingredients and the reasonably simple manufacturing process.

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Now now, that is a very charitable comment about its taste. As usual in food, more processing -> cheaper and lower quality. Sure, it might have similar macronutrients but real health is in getting enough micros.

It wasn't considered "overprocessed" when it was sold at high-end restaurants for too much money. Only after they got it into volume production did the foodies get upset.

Are you suggesting a Burger King Whopper holds the key to real health?

Burger King sells a meat-based Whopper burger and an Impossible Burger based Whopper burger. So you can easily make a direct comparison at any Burger King outlet.

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