In 2011, we were knee deep in google products. We used Google Analytics and the now defunct Google Web Optimizer (no not the one in GA). Our business team wasn't too happy about using GWO. There was something in the script triggered bounce rates in Google Analytics.
Our first solution was to build a script to manage which script to load first. But, we saw that if you don't load GA right away, the metrics were somehow off. But loading GA first sometimes double counts page views.
So as a result, I build an internal A/B testing tool that worked seamlessly. Since it was controlled in the back-end, I could decide when to load the script without causing the double page views. After months of testing, the business team decided to use Visual Web Optimizer. I was pretty pissed.
But, vwo solved the issues of double counting, and redirect. Not sure how it worked but everyone was happy about it. I started working exclusively with this tool and implemented it in a dozen teams. It was a great tool.
But then, a new manager was hired, he said he knew a better tool, and moved our team to optimizely. There was no reason whatsoever. Until I left, I kept recommending and implementing vwo in other teams for a/b testing.