Being scrappy and avoiding anything other than happy path allows businesses to grow faster.
This is true and it probably was a reasonable decision on their part since my case was certainly not the common one.
And hey, it means higher reported signup numbers!
I did this recently as I moved apartments, I think you were given incorrect info. You can easily open multiple policies under the 1 account (e.g. your move out date is June 1 and your move in date is May 15).