If a system listened in on all communication within a company, for traffic, sentiment analysis, who responds to whom how fast, and what customers, customer service, and sales are all saying and doing, it would generate more data than a CEO could ever process. Somewhere in there are indicators of what's working and what isn't. That may be the next phase after processing customer data, which has kind of been mined out.
If this starts working, and companies run by algorithms start outperforming ones run by humans, stockholders will put their money into the companies that peform better. The machines will be in charge.
This is perhaps the destiny of the corporation.