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>You should be looking because diversity of experience and opinion helps you build a more well-rounded product that your users can empathize with.

When I use HN I don't wonder if the person that added the "reply" button is black or not... I don't really understand this. (I am black)

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IMHO, it's corporate milquetoast: people can't actually tell their bosses 'because we want to be decent people' so these mantras became a way to tie inclusionism to the bottom line, thereby making it fiscally acceptable.

AFAIK, there is precious little actual research pointing either way. No doubt it's an extremely nebulous subject to study. Groupthink is certainly a thing, but I haven't seen strong evidence linking diversity hiring to the particular outcomes it is claims to treat.

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