But I knew we had something special in the tech.
That little bit of cash helped us hire a great head of sales with experience building companies like ours from the ground up. We couldn't afford to pay him even an order of magnitude less than what he would normally charge, but after seeing the product he turned down dozens (!) of offers from VC darling startups to work with us, for free, on the basis that we would pay him when the sales worked. For most of the next year and a half, we had steady linear growth, but it was enough to attract funding.
Now we've built a great team of 20 people and are on track to way exceed our numbers for this quarter. We still have a lot of work ahead of us.
If you know you have something special, then fight for it. It takes a lot longer than you expect.