The larger an organization scales the more it relies on signals rather than explicit spoken directives.

In fact the majority of communication operates on signals and we ought to know that by this millennium.

If you're not using signals to advantage well then maybe you've got a culture where people are putting out the wrong signals and they're being ignored or people are putting out conflicting signals and a lot of the wrong signals are getting picked up or any other combination that doesn't spell success.

I wonder how many founders in the industry would say the same and how many of them are captains of a barely floating ship with dozens of little holes?

And a million other questions about why victory is never guaranteed, only deserved.

Or maybe you think culture grows organically like some crazed survival of the fittest type of scenario.

I can tell you more about how that works out by examining the kitchen and the bathroom than attending any management meeting.