I think there's a good gap in the market to be made by E-Bikes, but it needs regulatory help (Bike lans with barricades) to make people feel safe enough to commute.
My reasonably old and frail father has an E-Bike and he zips around town on it. The hill assist is great (Though i did enjoy the slightest bit of schadenfreude when he's battery died before the return uphill to his house on day) But he lives in a town with a lot of bike paths, so he's not really on the road.
I think if you can break open that market you could make driving safer and make biking safer. It's just right now driving is a wealthy gabmit. Rich people drive tesla's and value signal with them it's not a new issue but getting people onto bicycles would be great for everyone on the road.