NASA gave SpaceX a lump of cash a couple of months ago to fully spec out a Moon-lander variant of Starship, along with two other companies. It's outlandishly large compared to its competitors, but SpaceX has this knack for doing things cheaply.
Imagine what happens if NASA looks at all three plans and says "They're all equal in terms of meeting our goals, except that Starship has many times the payload capacity and is cheaper than the others". Add in SpaceX's pretty good record for success, and it could make the decision interesting.
If they are selected, suddenly there would be a lot more money in SpaceX's hands dedicated to developing Starship even faster. They could blow up 2 prototypes per month instead of just 1.