Pretty bold of Citi to publish something like this. I wish more companies had the balls to do something like this... Not just some "Yay equality!!" Tweet, but a real and specific stance. Kudos.
As press critic Jay Rosen suggests, we are all political, especially in times like these. The trick is to be political, to advocate for our own values, without politicizing things: https://pressthink.org/2020/05/you-cannot-keep-from-getting-...
I believe this CFO agrees with you. Most of the "celebrity cause du jour" tweets are just that, tweets. At least at the end of this post he listed groups that he's donating to
[1] NAACP Legal Defense and Educational Fund
[2] Advancement Project
[3] Color of Change
This may not mean much to you, but at least he's claiming to put his money where his mouth is.
Quit being so cynical, it's not healthy.
You are part of the problem.
IMO donating to an organization seems weak. It's like outsourcing the problem to someone else, and thinking your helping them because you're giving them money. If you really want to help, get your hands dirty, and take matters into your own hands...
Giving money to good causes is never weak. It is an extraordinarily effective tool for those of us who want to help.
An effective legal advocacy or lobby group is a force multiplier - they're hands down the best "bang for your buck" in this situation.
By contrast, me spending a day working with inner city youth or building Habitat for Humanity is laudable or protesting in the streets is at best effective on a much smaller scale.
And secondly, this message is clearly aimed squarely at other well to do concerned citizens like him who are looking for ways to help.
He is effectively vetting these organizations as "acceptable by the CitiGroup C suite." As an example, I forwarded this to my parents who would never "get their hands dirty" but also are open to donating to good causes.
This will reach them in a way no celebrity tweet or protest sign possibly could.
There is a very reasonable argument that says this guy is using all the tools at his disposal. He has money, and he has influence. He is exercising both to make the world a better place. How can you possibly complain about that?
Taylor Swift for instance didn’t exactly gain fans among Trump supporters for speaking out against him. What exactly are they suppose to do besides use their platform?
What process would this CFO need to go through to share this possibly "contentious" post on one of the world's largest and globally recognised banks' websites?
A large company doesn't release anything without a review like this, no matter how mundane. You can bet they will double down when discussing sensitive social issues.