I think the OP has a point though. Back in the beginning of the DRM wars, many argued that "IP theft", "thieves", "stealing" were metaphors used by media companies to mislead customers. You know the clumsy anti-piracy advert, "you wouldn't steal a car...". It was clumsy then and it's clumsy now.
Illegal copying is not stealing. Sad to see this narrative won in the end, I thought we were past this. I though we -- the users -- had won.