The East India Company was responsible, at least in part, for tens of millions of deaths in various famines, and to equate the two fails both by being ridiculous (Facebook is not a private empire with an empire), and trivializes the actual damage done by that institution.
https://qz.com/333313/milliions-of-facebook-users-have-no-id...
A staunch defender of the EITC would claim they were "just" engaging in mercantilism and facilitating the exchange of goods, and the war and deaths were just unfortunate side-effects. Facebook is "just" engaging in connecting people and facilitating the exchange of information, and stoking violence and racial conflict are just unfortunate side-effects.
We can say that things are bad, while at the same time admitting that in the past, people did far worse things. It's a new, different, less-bad-but-still-bad, thing. It's OK.
How DARE you compare some unfortunate incidents of the EIC to the human misery that existed before the Brits arrived, you're being ridiculous!! "
People have always been able to use motivated reasoning to explain away the terrible externalizes of their choices when there's a shitload of money on the line.
FB has been a tool to aid genocide, they've contributed to incivility in societies throughout the world while they're cashing checks but don't want to appear "paternalistic" of course so it's fine.