You can make decisions based on the way wish the world operates or you can make decisions based on the way the world actually operates. Both are valid options, but be honest about what you are doing.

This isn't a knock toward cynicism or dishonesty. Rather a knock toward the fact that sales, and self-promotion are necessary if you want to make money (why are people going to buy your stuff if they don't know about it and its benefits to them aren't communicated clearly). Also realize that some people are bad actors (pirates) and you need to emotionally and financially protect yourself.