If that were true, Netflix would not have been the success we know. When the user experience of buying anything is easier than the illegal counterpart, that's how you win over piracy.
Regardless, my broader point is a complete rejection of the idea that "businesses should just make getting X easier than piracy" is a reasonable point to make at all. The onus is not on the business.
Do you know what else is an easier experience when you steal? Clothes shopping. The UX is much better when you just walk in to a clothing store, pick out what you want, and then walk out. No waiting in a queue to checkout, no receipts, etc. etc. Clearly the onus is on clothing stores to make the experience of paying for the good easier than just walking out with them, right?
What about restaurants? Wouldn't it be so much nicer if you could just go in, sit, eat your meal, and then not have to pay? No having to deal with tipping, splitting the bill, arguing over charges, etc. Just walk in, eat, and leave. Clearly then the onus is on restaurants to make the "paying for your meal" experience easier than dining-and-dashing, right?