This is the history of software, and other businesses as well.
From Jim Barksdale:
“Gentlemen, there’s only two ways I know of to make money: bundling and unbundling.” And said, “We’ve got an airplane to catch.” And we left, and Peter Currie, walking out the door, said, “Those people are looking at you, Barksdale, like you’re crazy. What did you just say?” And I said, “Well, best I can tell, most people spend half their time adding and other people spend half their time subtracting, so that’s what works out.”
https://hbr.org/2014/06/how-to-succeed-in-business-by-bundli...
Here is another presentation on "super apps" by Connie Chan of A16Z:
https://a16z.com/2020/01/23/four-trends-in-consumer-tech/
Of course the largest "super app" is the operating system as it constantly offers new APIs etc.. and devours more features by point solutions leading to terms like being Sherlocked: