This is absolutely true and this is what Netflix and Spotify have proven. If you provide an easy to use digital platform people will subscribe.

Now Netflix has a higher market cap than most Hollywood Studios, and Spotify has a higher market cap than most if not all record companies.

But this is the classic case of not listening to your customers and innovators dilemma.

Old models of business are very slow to change and it has happened time and time again. Movies, music, newspapers, and so forth.