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But some many online payment companies had already tried and failed at "traditional" growth. PayPal crossed the chasm by essentially bad faith gamesmanship. Nothing illegal, mind you; but I would consider it highly unethical. Not to mention difficult to stop if you're EBay.

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Why would it have been difficult to stop for eBay, couldn't they have simply removed the PayPal button from their site if they didn't like it?

as I read the above PayPal wasnt a button on eBay yet. Just based on the above comments it sounds like initially PayPal staff were doing a bunch of buying and selling on eBay and insisting they they be paid via this thing called 'PayPal'.

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