Curious... I can't figure out if this is completely serious. There are what are either tongue in cheek remarks, or they are taking themselves very seriously...

> "removing the awkward necessity of writing text"

> "as powerful as other languages and significantly more colorful"

> "we believe it will appeal to many types of students who may not have an interest in traditional text-based programming, including painters, graphic designers, and the illiterate."

I think it might be more effective to teach the illiterate to read first rather than code... Maybe it's worth it if learning to code inspires them to become literate?