I've seen this pushed before. Unfortunately, the more you focus on advertising the less you focus on technical knowledge.
Let the two be separate, because the world has enough 'leaders'/'advertisers'. What it needs now is technical knowledge.
Let the two be separate, because the world has enough 'leaders'/'advertisers'. What it needs now is technical knowledge.
Even if locking yourself in a room for months is a requirement to coming up with new science (which I highly doubt), solving problems for the intellectual gratification is useless on its own unless the new knowledge is shared. Writing is simply the highest-bandwidth medium for distributing technical knowledge to a wide group of people, so even the most in-the-trenches technical people need to be good at it.
In the current internet setup it is hard to grow organically, but that's a result of this same mentality. It reinforces politics and showmanship, which is why those skills dictate the market and coincidentally the internet.
I think that without those with the technical knowledge leading in their own right, then other self-proclaimed leaders will do their best bet at understanding, and will often get critical parts wrong.
If the law of diminishing returns applies, it's better to spend time on improving multiple skills or knowledge instead of focusing on just one. I don't think you need to be an expert in advertising for it to be useful to you.