there are more advanced patterns and techniques that can be used with sudoku, but this puzzle doesn't feature all of them
The kinds of puzzles done on this channel tend to be pretty tough. the designers of the puzzle usually make it so that there's really one good path for solving (and brute forcing _really doesn't work_ relative to thinking hard about the problem).
There's a lot of stuff going on in this puzzle that's not at all present in normal sudoku, and things like "OK let's try and look for where _all the 3s could be at once_" is easier said than done.
https://www.youtube.com/watch?v=pdtWTg4LrqQ
It can be brute forced with enough patience, but the fun for me comes in developing intuition on where to look next. The hints of a sudoku have meaning: they lead to the completed grid. Finding the next step in the puzzle amounts to understanding some of its construction.