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This is a long way from Nielsen ratings were they called viewers. If my personal activity is being tracked, by definition that is personal and I should have a right to know what personal information is being tracked. In exchange for that information I can make a decision about my viewing habits.

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You're right, this is a long way from Nielsen ratings. Online media is definitely not cable.

What the NYT is offering is no different than what Facebook or Google is offering. You're paying with your personal information to consume their service. If you don't like the terms, then you're free to simply not use their service. I believe that's fair.

Why are we entitled otherwise?

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