Just let the parallel hacker universe exist without C&Ding it into oblivion, but don't encourage it if you don't want to.
I'd be curious to hear counterpoints to this approach, the most obvious one I can think of is customers either pretending they didn't break their device by modding it when they in fact did or not even pretending and instead trying to cancel the company for having this policy because they feel entitled to support even if they venture on their own path and are warned beforehand it's a territory outside official support.
"True hackers" IMO would not try to do this, but I think there is a certain group of people who want to try these cool hacks, but don't want to suffer the consequences.