"Don't be evil"
https://www.searchenginejournal.com/google-dont-be-evil/2540...
Despite four comments now incorrectly posting otherwise, it has never once been removed from the code of conduct.
I realized first hand they did evil in 2013 (stomping on and or blantantly stealing tech from those dreamers they inspired to dream/do/innovate) https://news.ycombinator.com/item?id=18566929
https://gizmodo.com/google-removes-nearly-all-mentions-of-do...