-you download the app and can immediately get started after verifying your phone number (no ID or password required) -you don't need to share any ID or connection details other than just your phone number
I spend a lot of time in India, and I think this lack of complexity has contributed significantly to its virality (I'd estimate that a pretty significant percentage of the user base does not have or regularly use an email account, which is usually a prerequisite to setting up many accounts).