It's because Elon is an attention seeking narcissist. Why did he create all the public drama over his cave submarine? It's because he can't help himself.
This isn't allowed on HN. Get a new obsession.
Oh no! Linking to recent and relevant NYT articles on Elon! Flamebait!
Musk then publicly called the diver a pedophile, hired a guy to try and find dirt to prove his statement, and then attempted to have the media publish articles calling the diver a pedophile multiple times. And then tried to insinuate that because the diver hadn't told him to stop or sued him, he must be telling the truth. (So of course the diver sued him the next day.)