Reverb is really just thousands of echoes, and echoes are just the original sound delayed back to you. So what you can do is use the impulse response in a FIR filter, convolve it with the original signal, and you've recreated the same reverb with a different sound.
This technique has been quite accessible to audio engineers (and mechanical engineers) for a few decades now. But you really only go out and sample impulse responses when you really need a very accurate model of the reverb. In most cases someone will just use a precanned impulse response.