Musicians are way more visible as creatives than photographers. Becoming a rock star is a thing, becoming a rock star photographer is... uhm... yeah well no, not the same as a real rock star.
Not really in 2020.
Like many other things involved in this decision, it's the perception that matters, not facts.
That's the point, the "rock" stars aren't making any money in the industry like other pop acts anymore - they're mostly doing their own thing on Patreon and streaming on Twitch.
It's about whether the end result is that the brand gets associated with the idea of "cool creative".
It's a common theme in many areas of Apple after Jobs return, including the whole Apple Store design.
https://www.youtube.com/watch?v=kpx2-EMfdbg
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correction! rolling stone not nytimes. edit
What a mess we are in culturally.
I hope she makes an enormous amount of money while she's popular and has a smart enough brain to bank it for when she is not.