Let me apologize for my complaints. It didn't occur to me that these names might be used out of admiration for a field.
I've also have to admit that physics needs relatively few new names in general which would make picking one a lot easier. There are also naming patterns as well, e.g. for superpartners (new articles in supersymmetry are either prefixed with S- or suffixed with -ion [0] in a predictable way).