Ridesharing fares are obviously underpriced … and if they were raised 30% to make them sustainable, it becomes "not worth it" for a good chunk of people who use ridesharing as a supplement to car, bus, transit, etc.
I assume the strategy is a long-play to have people + communities become wholly dependent on your services (they skip buying cars, skip learning to drive, transit fails to evolve further), then once they are, ratchet up the prices? It's just that you have to clear that point first, otherwise :pile of burning cash emoji: