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Firing whistle-blowers is pretty egregious. If we can't try to fight for a better world after all this is over, what are we even doing besides just idly watching hundreds of thousands die?

Historically ALL corporations that have reached a certain size are likely to get media attention for good and for bad.

This goes for Standard Oil (and probably every oil company since), AT&T, IBM, microsoft, walmart, google and tesla.

I remember the story about some guy saying he had to piss in a bottle at the amazon warehouse...I believe that story, but I also believe if you take any random sample of half a million people, at least 1 person in that group will be peeing in a bottle that year. And then there’s the whistleblower who was trying to gather support when he was getting paid to be at home for 2 weeks...

It's because Bezos is political active, and pretty conservative (though he hates Trump). ...so the political forces are fanning the flames of discontent online.

I don't believe any of these anti-Amazon posts are organically appearing on the front pages of Reddit/HN/Twitter/etc...

It's all just bots.

People care because some folks put their ethics above their wallets.