We use MT's Dedicated Virtual offering - it's "in the cloud", but it gives us full on root access. If you go that way, however, get a box without Plesk pre-installed. Ugh.
I'm going to have to agree with the MT route.
I joined up recently, and they're fantastic. Handle spike traffic well too :)
I'm on a (dv) extreme. very powerful box, excellent service.
Same, don't get much traffic yet but when I do MT should handle it fine.