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Comment by aaronbrethorst | Hacker News Reader

This is the most 'Apple' statement I've ever read in a press release from Apple: WWDC20 will be our biggest yet, bringing together our global developer community of more than 23 million in an unprecedented way for a week in June to learn about the future of Apple platforms

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I mean, for the first time I think them saying "in an unprecedented way" is really .. true. The "remote" WWDC experience was always kind of meh, so I'm excited to see how it being first is going to be.

To be fair, 2010 had the word 'innovation' as the buzzword. For 2020, it is now 'unprecedented' which is quite accurate since the yearly pilgrimage to the Apple Park is cancelled this year.

Only scholarship winners have been able to visit Apple Park, and even that only recently.

Apple copywriter: what's an unprecedented way to use unprecedented?

This use of unprecedented is not unprecedented by Apple.

particularly an unprecedented use of unprecedented isn't.

Apple's hyperbole can be fun to make fun of, but this is one of the few valid usages of it.

I still prefer “insanely great”.....

Does this mean they won't be able to say "WWDC__ will be our biggest yet" anymore (hopefully)?

Lots of potential versions of "biggest" exist:

* Most total viewers (live+in person)

* Most number of sessions

* Most new features announced

* Most operating systems updated

What about it?

Needs more use of "courage" IMO

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