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Directly after the line you quote, the author continues:

> Bullshit.

> Ideas matter a lot, and if yours is a shitty one, for you, at that time, with the resources you have, it will almost certainly fail.

I think your interpretation of the author's interpretation is flawed.

Yes, he called bullshit on it.. on his incorrect interpretation of the saying.

The saying is more along the lines of "An idea without action is worthless"

His rephrasing of it was either a 1) bad interpretation or 2) a purposeful one so he could disagree with it and appear 'edgy'.

This is called a straw man. It's a logical fallacy, but unfortunately a very persuasive argument at times.

The author 'calls bullshit' on the saying, implying the author thinks the saying intends to imply that a bad idea will work