A gobsmackingly weird comment considering that for the majority of the lifetime of the most popular application development platform on the planet, its development tools cost hundreds of dollars.
As time went on, things got better. Codewarrior by Think appeared, documentation was distributed on CDROM, and the annual dev program dropped to $400.
The $99/yr, or the $4.99, is a pittance. Seriously.
Namely, those with free dev tools have little problem attracting good developers.