Some examples of decisions I’ve made:
- IT/engineers won’t spend time building and maintaining email servers, we’ll spend $5/month/employee on G Suite and use their time on things that make our products more valuable
- We won’t outsource support even though that would dollar for dollar be more efficient, because understanding and building empathy for the customer is more important
- no we won’t spend money on email lists, but yes we will spend money on tools that allows our outbound sales team to more quickly determine prospects that fit our ideal customer profile
- bringing finance in-house much sooner than other people recommended because being more efficient at Accounts Receivable, Renewals, and thus cash flow allowed us to grow faster than we otherwise would have
- paying for a third party SSO solution for our products and instead using engineering time to build first class integrations between our products and complementary products, because having an artisanal SSO System doesn’t benefit our customers