Move Over Apple, My Dell Cost only $400 and I don't understand the fact that you're aiming for an upmarket quality play like usual! Computers are computers, tablets are tablets, right? Just like cars, right?
As far as touchscreen tablets though, as pioneers of the market they didn't have anyone else to position themselves against, besides Archos.
I think the second part of your comment would apply to netbooks, too. It's just that nobody takes note of them in the same way because they don't seem as novel as iPads.
Coffee++